Another way to dive into DIY Video is by offering advice. Use the Vine app, which allows you to record 6 seconds of video. This type of video is perfect for quick blurbs on how to. The advice will be appreciated and memorable. The Gap uses this type of DIY video to tease their market with new products. Other than using your cell phone to create small spots, Let's go over what makes a decent video for your business.
Good video production will have camera work that is steady, in focus (unless there is a purpose for blurred images) and won't cut off someone's nose. The lighting should also be considered a vital part of a solid finished piece of work. Dark or over-exposed film will make the viewer think an amateur shot it.
The good news is, while you're making your video, there is video on making videos and even the least experienced person can make the film look good if you follow the tutorials found on YouTube and Vimeo.
Good video also possesses clear audio sound that is not distracting. If you're going to do your own voice over work, it's a good idea to script out a message for your viewers and rehearse. If you're nervous, rehearsal will eliminate some of the fear. However, if you are nervous, it might be a good idea to hire a professional actor to represent your business. Remember there is a fee to have a professional spokesperson involved. Often, these rates can be negotiated.
Now that we've turned you into an audio/visual geek, let's talk about creativity and writing a script. Video has the ability to be somewhat manipulative. You can control what viewers see and hear. You can also be in charge of the message they receive. Depending on the content, you can get them to become emotionally attached to you, your product and your message.
If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing,
Eve Grey has been in the film industry for over 20 years as both an actress and a film maker. She currently works as a Producer and Director for one of the leading automotive advertising firms in the country. Eve also is one of the featured bloggers for Herman Advertising and 12 Grove Productions in Fort Lauderdale, Florida.
Eve studied comedy at the 2nd City in Detroit in 1999 and spent 4 years studying acting at the Actors Workshop in Royal Oak, Michigan. She is also an Automotive Sales Veteran and has a degree in Human Service from University of Phoenix. Miss Grey is also a board member for American Advertising Federation in the Fort Lauderdale chapter. In her spare time she works on a television show in development called "Families of Deployment".