Have you ever walked into a business with dirty windows? What were your thoughts? Do you like listening to radio that's full of static and sounds like it's being broadcast from a cave? Then you can understand the results people get after viewing do-it-yourself (DIY) videos. With smartphones becoming even smarter, a lot more folks are shooting their own business videos. Just because you can shoot your own doesn't always mean you should. However if you do decide to DIY, try to keep these key tips in mind.
Your video is the window to your business. Shoddy videos could be viewed as shoddy business, which could heed lousy results.
Most times people don't use video because they don't know much about it. Keep in mind that our smart phones have the ability to shoot video, however they weren't meant for that. If you don't have the latest and greatest smart phone you can still get a great video made and stay within your budget.
Photographers/Videographers can be expensive because you are paying for two things 1) Experience and 2) Equipment. A photographer who has been in the business for 20-plus years has developed skills, knowledge and creativity. Along with that comes higher price. Many times you can find a weekend camera person to do the job or shoot for half day rates. Ask if they have references and take time to double check them. Once you have the photographer, then consider who will edit the footage.
Editing is very complex and long process. For every 30 seconds of video edited this can be approximately 40 hours worth of editing. While this is a complex process, you can give iMovie or Windows Movie Magic a try. That is if you want to do it yourself. Depending on the production if it isn't too long of a video it may be left raw (no editing) and posted. Apps like Vine and Instagram are popular for this type of production.
If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing,
Eve Grey has been in the film industry for over 20 years as both an actress and a film maker. She currently works as a Producer and Director for one of the leading automotive advertising firms in the country. Eve also is one of the featured bloggers for Herman Advertising and 12 Grove Productions in Fort Lauderdale, Florida.
Eve studied comedy at the 2nd City in Detroit in 1999 and spent 4 years studying acting at the Actors Workshop in Royal Oak, Michigan. She is also an Automotive Sales Veteran and has a degree in Human Service from University of Phoenix. Miss Grey is also a board member for American Advertising Federation in the Fort Lauderdale chapter. In her spare time she works on a television show in development called "Families of Deployment".