DIRECTV’s Email Appeals to Football Addiction
For hardcore fans of America’s favorite pastime, more is better, as this email likely hopes to prove.
Mailer Name: DIRECTV
Date Emailed: August 16, 2015
“Get more football with DIRECTV” this email’s subject line promises. It’s a smart move. NFL football is the sport with the biggest television and fantasy sports audiences. This DIRECTV email first reminds prospects that the season will be starting soon. “HUDDLE UP! The NFL season is around the corner.”
Next, the top image shows players from a lot of the league’s teams in action. It visually reminds fans that wherever they are, DIRECTV can help them see their favorite team. A viewer just needs to tap on the button to see what program packages are available.
Another block highlights the basic package price of $19.99 per month, calling it the “BEST OFFER EVER.” However, additional copy makes it clear that the Season Sunday Ticket is a free add-on to other, higher-priced packages.
The rest of the email promises superfans even more. It highlights three features of its NFL Sunday Ticket Max option, and describes how they benefit the consumer with convenience, excitement, and information.
Reach out to your most passionate customers with more of what they love, and charge them well for it.