In each example, we'll pick up the copy where Anonotech leaves things (with the URL), and then keep on truckin'.
1. Tell them what they can expect to learn.
Let readers know exactly why it's worth spending their precious time finding out what you're offering. EXAMPLE:
Why should you spend your valuable time finding out what Anonotech has to offer? Here are just five great reasons for putting Anonotech to the test right now . . . ETC.
2. Tell them what they'll risk or miss if they don't act.
This can be a very powerful motivator! EXAMPLE:
I want you to know that if you don't take a look at what we've got waiting for you, you could be in big trouble. You see, very soon the version of the software you're running right now simply won't be able to solve the problems you deal with every day. Why? Because . . . ETC.
3. Tell them that you want to PROVE that everything you say is true.
This can add some spunk and energy to your copywriting. EXAMPLE:
But don't take my word for how terrific Anonotech really is. All I ask is the chance to prove that we can solve some of the toughest problems you face every day. In just five minutes, we can show you how you can. . . ETC.
4. Close on a personal note.
Email is a very cold medium. Nothing to touch. Just pixels on a CRT. That's why a personal close can warm things up. EXAMPLE:
A final note . . . I want you to know that all of us here at Anonotech have worked extremely hard to make our software easier to use than ever before! So please consider this a personal invitation to download a free, fully-functioning version of Anontech from our website right now. I know you'll love what we've got waiting for you. In fact, that's a personal promise . . . ETC.