5. Let the contacts come to you.
The rate at which data changes is incredible. For example, in the hour it takes you to eat lunch, 88 businesses will close their doors, and 200 more will open. It can be difficult to keep up with this rate of change; particularly for a solo marketer. Invest in technology that alerts you when a new business in your area of interest opens its doors or a new family moves into the neighborhood. These tools will save an incredible amount of time, while giving you an upper hand over competitors.
6. Look for integration with the tools you use.
Use products that include functions you are already familiar with, like intuitive search engine functions and maps with simple directions. Additionally, it's important for services to integrate outside sources that you have already invested time into, like Salesforce.com and LinkedIn. This allows you to avoid using multiple platforms and integrate all of the information you have about each contact in a centralized location.
7. Don't go at it alone.
When considering investing into self-prospecting solutions, make sure the products you choose also offer customer service. It's difficult to conduct marketing efforts on your own. But if you're using technology you are unfamiliar with, it's even more difficult without an expert to help. If the service offers a helpline, technicians who are available at the click of a button or webinars and other learning tools that help you master the product, it is likely a good choice.
With the availability of data and technology services, prospecting for potential sales no longer needs to be intimidating. Today's most savvy self-prospectors use constantly updated data to reach insights about consumers and businesses that help them determine immediately if the contact is the right fit. When the right prospects are easier to find, professionals can focus more on what they know best: Making the final sale.