Some Name Dropping While the Snow Is Falling!
I left the office at noon on Tuesday and headed home through the driving snow, preparing for the latest Polar Vortex to begin its descent into Philadelphia. But, with the "always on, plugged in, virtual world" we live in today, work continues — just on the dining room table!
This homebound situation has prompted me to tell you about some of the great eLearning events coming up ... available no matter where you are or what the weather!
First up is the always wise and wonderful Reggie Brady speaking at DMIQ's Brunch & Learn webinar on Jan. 29. Join me as Reggie discusses "Mapping out your email calendar — How to plan ahead so you can send the right message at the right time for maximum results." Is the phrase "email cadence" new to you? Reggie will be talking about that and so much more. Check out the session description here and sign up!
Then, fasten your seat belts on Feb. 6 for another DMIQ Brunch & Learn when legendary Bob Hacker takes the virtual stage to tell us how to "Turn Turkeys into Eagles — Over 50 ways to create a direct mail winner or fix a loser — FAST!" This dynamite webinar will discuss testing, great direct mail copy, how to pick the right format, the importance of branding and so much more. Denny once described Bob as "The smartest direct marketer I ever met." You won't want to miss this one. And, of course all Brunch 'n Learns are absolutely free.
Speaking of that magic word "Free," registration is now open for our 4th Annual Direct Marketing Day @ Your Desk virtual conference. I am so happy to have Brian Kurtz of Boardroom as our keynote speaker. His topic: "Dinosaurs & Cowboys: Direct marketing secrets every marketer needs to know whether you are selling online, offline or both." Last year, DMDay @Your Desk had 3,533 registrants view 4,354 documents in the Resource Center, participate in 1,001 location and booth chats, and exchange 428 vcards. What's more, 85% rated their overall experiences as "very good" or "excellent." So, if you haven't come in the past, do join us this year. Check out the agenda and blue-ribbon list of speakers and I'll "see" you there.