Build Your Next Great Marketing Campaign by Getting Ahead of Today's Trends
In our first issue of the Who's Mailing What! Report, you'll immediately notice that this is an ambitious enewsletter, chock-full of direct marketing how-to, trends, examples and more. In essence, our enewsletter is designed to give you an insider glimpse into the direct mail and email channels in particular, in terms of what is working right now.
You'll be dumbstruck by how much useful data we can crunch and display, courtesy of our relaunched Who's Mailing What!, the most complete library of direct mail and email in the world. Thus, we hope you become a member to get your keys to this kingdom of direct marketing data (go to this page and type in CHARTER to join as a Charter Member and save $120 right now!). You can track marketing trends, follow your company's top competitors, glean new ideas for your next multichannel marketing campaign, see social media messaging and so much more (if you join now, in addition to that discount, you'll also receive four bestselling reports from Direct Marketing IQ for FREE.)
In the meantime, enjoy the Who's Mailing What! Report every two weeks. You'll not only hear from me, chief content officer of Direct marketing IQ, and Paul Bobnak, director of Who's Mailing What!, but also experts from copywriting and design backgrounds, marketing agencies, small companies and fundraisers, etc.
While multichannel/integrative marketing will be a constant theme and reality, direct mail will often be featured as the "tree" of a campaign from which all the other branches extend from. Why? Well, as you probably can guess, it's still the big money maker and if a company's integrative marketing cards are played right, it'll continue to be the major driver of revenue along with email, social media, mobile and telemarketing.
Don't believe me? Check out the new "Statistical Fact Book 2013 - The Definitive Source for Direct Marketing Benchmarks," released by the Direct Marketing Association this week.