Video: Lowenstein on 10 Years of Direct Marketing Change - Part 1
What a difference a decade makes!
Heather Fletcher, senior editor at Target Marketing magazine, interviews Michael Lowenstein, PhD, CMC, about how far direct marketing's come during the past 10 years.
This is the first of a series of videos featuring Lowenstein discussing the questions Fletcher raised in the written, eight-part series "Direct Marketing's Growth During the Past 10 Years." Tune in next week for Video 2, where Lowenstein discusses how direct marketers have changed their methods of getting the message out to their audiences.