Cover Story: Direct Marketer of the Year: Pamela A. Evans, Senior Web Marketing Manager, IBM Software Group
After four and a half years at Fuqua, Evans was approached by a recruiter at IBM's Atlanta office. "I had no idea that IBM even had an office in Atlanta, but someone there contacted me and said that they thought I would be good for a job they had," she says. "So, I interviewed there, and the rest is history, 28 years later." In 1980, Evans joined IBM as an editor for its General Systems Division in Atlanta, where she edited an internal magazine that featured employees, their jobs and their interests outside of work.
In the mid-1990s, Evans moved into marketing communications as the Atlanta presence manager. In this role, she integrated the marketing communications program for the 1996 Olympic Summer Games, including image coordination, uniforms, customer events, displays and 21 technology exhibits. "There were a lot of activities geared towards showcasing our technology to visitors who were coming to Atlanta for the games, as well as to our own customers," she says. "This was a coming-out period for the Internet with the first online catalog for the Games." Working closely with officials from Athens, Greece, Evans pulled together an exhibit that included artifacts and a video history of the Olympic Games. "We used some very interactive technology with touch screens to show a video depiction of the original games in Greece and every game since that time," Evans explains. This special program at SciTrek, the science museum in Atlanta, provided an open venue to learn about the Games and another way to highlight some innovative technologies.
After the Summer Games, Evans joined IBM.com as a communications manager in the North America sales centers division, where she developed communications plans; launched IBM's intranet Web site; and coordinated the opening of the Atlanta, Dallas and Toronto sales centers.