Cover Story: Direct Marketer of the Year: Marisa Anne Edmund
Marisa Edmund says membership in the organizations—such as SPIE, where she is on the exhibitor committee, and will be chairwoman of that committee next year—is about more than volunteerism.
"That's an effort to ensure that these associations understand what we need, from a marketing perspective, to make a trade show successful," she says. "Or to create opportunities for us to better coordinate, network and liaise with entities like universities and schools who are involved."
Edmund entered her role as marketing director in 2004 gung-ho and changed "the creative direction of the company to include eye-catching catalog covers, informative advertisements and editorials in trade publications, a user-friendly and cutting-edge website, social media engagement and countless other projects," according to the company timeline.
Now the executive vice president of marketing and communications, a title she earned in spring 2011, is in charge of EO's global marketing plan.
'No Job Is More Noble Than Another'
EO has a company mantra that Marisa Edmund internalizes: "No job is more noble than another."
Moving from human resources (a department she still oversees) to sales and then to marketing, she's still willing to be the person who has her curly hair tied to fishing lines. Edmund donned a "bunny suit," or an all-white outfit associated with high-tech labs, to pose for EO's 2011 catalog to be distributed in Asia, Europe and the U.S. (EO uses staff members for images representing the company, but no one was willing to wear the bunny suit.)
"It was just my eyeballs," Edmund says of what shows in the photo. "So no problem. … It's a very team-based culture here. Obviously, I live to proliferate that team-based culture. And I think this is an example where no job is more noble. While some days I'm writing copy and designing ads, there's other days where you jump in and help in whatever way possible. And, in this case, it was getting on a bunny suit."