Cover Story: Direct Marketer of the Year: Marisa Anne Edmund
Perhaps that's why Edmund trusts Stevens, a New York-based e-marketing strategy consultant who sits on the EO board of directors. And, clearly, the respect goes both ways—Edmund names Stevens as one of her professional mentors and Stevens, a Target Marketing contributor, nominated Edmund for the DMOY award. (As did Elizabeth Kislik of Liz Kislik Associates, a Target Marketing editorial board member who is also one of Edmund's mentors.)
"[Marisa Edmund will] never expect more from someone else than she expects from herself," Kislik says. "She cares a lot about fairness. She's also very much a team player, fiercely loyal and appreciative of others' commitment."
One of Marisa Edmund's original mentors, Robert Edmund, adds a closing thought: "I was always directed by my parents to plan to be a part of the family business … no options. Thus, we were sensitive to allowing all our children to choose their career. Mari's decision, as such, was very rewarding to both parents working in the business. Like the little girl on roller skates, she brought energy and fun to the company. I have watched Mari suffer the frustration and disappointment of a problem and then, within seconds, turn around and motivate everyone to learn and move on to success."
Maybe it comes from starting her marketing career on roller skates. Fun and fast. Or maybe the energy comes from the soundtrack to her life that she could just as easily have been humming on the packing line, bobbing her fluffy, '80s hair to the beat.
And maybe it's just as easy to imagine her singing it now, motivating herself and the EO team to market B-to-B industrial optical components to the words of Pat Benatar: "It's a do or die situation—we will be invincible."