3 Direct Mail Variants of the Traditional Envelope

The brown paper bag as envelope has worked so well for the charity Philadundance that it’s been mailing for over three years now.

Witness the mighty “brochurelope,” which a few nonprofits and museums are using in the mail right now. Even the Obama 2012 campaign employed it early in the year.

The campaign “brochurelope” folds open to display its message.

Vocus seizes attention with the invitational-style, personalized outer envelope.

The interior of the Vocus self-mailer operates well to gather leads, as the reply card is more prominent than in most efforts.