Famous Last Words: Direct Mail Redux?
• Finally, why go into the mail? Postage is the most expensive element, and the USPS had an unheard of summer sale—30 percent rebate on postage if eligible.
Denny Hatch is a freelance direct marketing consultant and copywriter, and author of the e-mail newsletter, Denny Hatch’s Business Common Sense. Visit him at www.businesscommonsense.com or www.dennyhatch.com, or contact him via e-mail at firstname.lastname@example.org.