Direct Mail Marketing Company Ballantine Celebrates 40th Anniversary
Wayne, NJ -- The Ballantine Corporation, a family-owned direct mail marketing company, is proud to announce their 40th anniversary in the direct marketing industry. Ballantine, based in Wayne, N.J., is a full-service direct mail marketing company that provides creative copy and design, print production, mailing services and one-to-one data-driven solutions to their clients.
Steeped in family history, Thomas J. Cote founded Ballantine in 1966 and his brother Charles joined two years later. Charles’ son, Thomas C. Cote, joined the company in 1978, followed by Tom’s brother, John. When Tom J. and Charles retired, Tom C. and John stepped up to the plate.
For the first 24 years, Ballantine offered pre-press and print production services. Starting in 1990, the company added additional capabilities that included creative copy and design, mailing services and one-toone marketing solutions, making them a one-stop shopping solution for their client’s direct marketing needs. “It is our mission,” Thomas C. Cote, president and co-owner of Ballantine, said, “to encourage clients to delegate their entire printing and mailing projects to us. Our clients can then focus on other responsibilities.”
Ballantine has enjoyed working with top-notch companies over the years that include: Columbia House, Scholastic, AOL, The Economist, Smithsonian Magazine, The Wall Street Journal and many more. During Mr. Cote’s 30 years with the company, he has had the opportunity to see direct mail go through many changes. “Fortunately,” Mr. Cote said, “Ballantine has been able to grow and adapt to these changes and provide a consistently high level of service to our clients.”
Ballantine has maintained their excellent reputation over the past 40 years by becoming partners with their clients and applying their expert skills and knowledge to every project. “We like to say it’s been 40 years of handshakes, partnerships, and success,” John Cote, co-owner, Ballantine said.
And now, as the Cote family’s third generation enters into the business, they are poised for growth that keeps pace with the evolving technology and business environment of the direct marketing industry. Ballantine provides an array of benefits to their clients including experienced project support and aggressive pricing; the company has built a reputation throughout the industry that is synonymous with technical proficiency and workflow efficiency.