Nuts & Bolts: Case Study
In response to ongoing demand for environmentally conscious mailing and presentation materials, Conformer and BIC also are working on a polyethylene postconsumer mailer. Ground up milk jugs are extruded into a flat sheet that is then converted into Conformer Expansion Plastic Mailers. “This material is a nice balance of quality product with a high percentage of recycled material,” Makofsky says.
According to BIC, the ability to print directly on the new mailer eliminated the cost for the separate label it would have needed if it had used a box or a separate foam pouch to ship each catalog and collateral.
While it was challenging to find a supplier that offered a recyclable board mailer with expansion as a stock item, BIC was happy with the results and plans to use this mailer continuously throughout the year to ship new account information to customers. According to BIC, taking the time to research available recycled content mailers and recycled paper options was worth the investment. With the growing awareness of how printing and mailing practices affect the environment, more eco-friendly materials are becoming available.