5 Ways to Get Your Copy Read by the 'Scanner'
Now apply what you just learned to your own copy and design. And remember, Scanners Reign!
Pat Friesen writes for direct mail, email, blogs, catalogs, the Web, and other direct response media. She's also a sought-after copy coach, workshop presenter and columnist for Target Marketing magazine. Contact Pat at (913) 341-1211 and firstname.lastname@example.org.