Digital Marketing Techniques to Reach an International Audience
Encourage Interaction and Exchange of Information
Every visitor to your website represents an opportunity to enhance your brand's appeal irrespective of whether the visitor proceeds to do business with you. The era of passive websites has passed; include interactive components on your site. Make use of surveys, polls, a request to subscribe to your newsletter and even a questionnaire about the site's quality to interact with your visitors. Such enthusiasm and energy will always make a good impression on your audience.
Pay Attention to Social Media
As of May 2014, four out of the top five countries with users on Facebook included India, Brazil, Indonesia, and Mexico. In 2014, around 33 percent of Twitter's users came from the Asia Pacific region. Around 58 percent of all Twitter users came from developing regions of the world. These figures clearly indicate that social media's popularity is rapidly expanding beyond developed countries. An effective digital marketing strategy must exploit the fantastic advantages offered by social networks.
The most effective social media marketing technique is to focus on providing engaging and interesting content. It's imperative that you focus beyond sales and numbers. Social media sites offer virtually unlimited opportunities to create brand awareness. Knowing your brand's core appeal and focusing on your target audience will help increase brand recall. Once your target audience is satisfied with your brand's credentials and authority, your business will automatically witness a steady and sustained increase in its pace of growth.
There are numerous examples of entrepreneurs trying to create a real connection with their social media audience. Sukanto Tanoto goes beyond his business interests and uses social media to promote his corporate social responsibility and philanthropic activities. Remember, even these activities will contribute to the overall reputation of the brand. Try to be innovative on social media and use all tools at your disposal, including podcasts, videos, infographics and humorous memes to convey your marketing message in a subtle manner.