Digital Marketing Techniques to Reach an International Audience
In the past, a newly established business would have no choice but to cater to local clients until its resources and scale of operations enabled it to expand to the regional, national and international market. Today, any startup can offer their product or services to clients situated in different parts of the world through a combination of an informative website and an effective digital marketing strategy.
From just two internet users per 100 inhabitants in 2003, internet usage in Africa increased to 16 users per 100 inhabitants in 2013. In the Asia Pacific region, internet usage rose from nine per 100 inhabitants to 32 users per 100 inhabitants over the 10-year period. Despite this rise, only one out of three global citizens enjoys access to the internet today. You can imagine the immense opportunities that your brand will enjoy as internet connectivity expands to cover the entire world.
Establish an Online Presence
The first step towards establishing a digital presence is the creation of a website. Your website will serve as the digital face of your brand. A functional and stylish website will automatically make a good first impression on visitors located in different parts of the world. Unlike local customers who can form their assessments on the basis of personal visits, your international clientele will rely solely on your website to form their opinions about your brand. Furthermore, a website serves as a convenient source of information that can be accessed across different countries and time zones at the convenience of the visitor.
Unlike conventional marketing channels, digital marketing allows very little room for errors. An outdated website containing obsolete information can reflect very poorly on your business. Similarly, a lack of frequent updates to your website will be considered as a negative sign. Digital marketing is all about establishing and maintaining contact with the widest audience possible. This is best achieved through frequent updates that add value to the visitor's experience.