Digging for Marketing Gold: 6 Tips for Mining New Revenue Streams
6. Know your team. Communicate to your team that maintenance contracts are a top priority. They promote customer loyalty and set the stage for follow-up product sales.
There's clearly a lot involved with the successful implementation of warranty and maintenance programs. Regardless of whether you plan to turn to the cloud for service contract management, you can drop the prospector’s pickax and pan. You’ll find richer rewards nearer the surface and closer to home if you resolve to do a better job of mining and managing your data.