Designing a Global Blueprint (776 words)
Once you've narrowed it down to a few potential markets, you need to do some in-country research to figure out the logistics of how your operation would work. For example: Is competition welcome? Does the infrastructure exist to support your operation at the level you expect it to?
Before making the final decision, you need to consider, as a whole, the market potential, logistics, and then "anything in the market that forces you to do business in a way you are not willing," says Miles.