Design for Easy Site Navigation
The majority of Web visitors land on your homepage and never go any further. They either click on the wrong link and land on your site by mistake, or they have no incentive to stay and dig deeper. To get visitors to scratch below the surface, you need to make it easy for them to navigate your site.
According to Amy Africa, chief marketing imagina-8-tor of Web solutions firm EightbyEight, an effective navigation arrangement offers several tiers of navigation and forms a large “C” shape on the page.
* The action bar at the top tells visitors what you want them to do and should include three to five directions, such as a shopping cart, quick order section, free catalog offer or Web specials.
* The left side outlines your products and services, and should include three to five highlights of your site, an alphabetical product, service or benefit listing, an “about us” link and a refer-a-friend option.
* The bottom navigation bar should mirror the top navigation bar because approximately 15 percent of the people who visit your site will navigate from the bottom of the page. This bar also should include links to your site map, privacy statement, bill of rights, copyright information, company logo, address, phone number and e-mail address.
Africa recommends you use this same navigation pattern throughout your site. Doing so will encourage visitors to “drill down the site because they always know where they are, how they got there, and how they can get back,” she explains.
Africa can be reached by e-mail at email@example.com.