Denny’s Zinger: The Sneaky Way to Raise Your Prices 25%
Back in March, I wrote: “A Fascinating USP — Shirts with No Tails.”
No decision is needed whether to wear them “tails out” or “tails tucked in.”
Cost of goods sold is lower which means a higher margin.
Variation on a Theme by McCormick®
Check the new can of pepper on the left: 3oz. On the right is the old can containing 4oz.
Takeaways to Consider
- “Always convert a disadvantage to an advantage,” said my first boss in the business, Elsworth Howell of Grolier.
- How can McCormick justify a 25 percent theft of product?
- If anyone writes in, reply with a gushy letter thanking the customer for taking the time to write. Then explain pepper loses its zip over time unless kept in the freezer, which is a nuisance. Many cooks prefer buying ground pepper in 3 oz. quantities rather than four. McCormick honors its customers’ wishes.
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