Denny’s Zinger: Say Goodbye With Class
Proprietor Pat Tancredi was a lovely guy.
If a customer failed to renew a prescription, Pat called to see if all was okay. Payment problem? Pat would fill the prescription and personally deliver it — putting it on the cuff.
In 1996 Pat sold out to Thrift Drug, who built a huge emporium. Several years later Thrift was taken over by Rite Aid.
Kitty-cornerd across the street, a massive CVS opened its doors.
Thus, two giant pharmacies entered into a life-and-death struggle for survival.
What about our prescriptions? Could we get a refill at CVS today? Would we be hassled with paperwork and forced to prove to CVS we were insured?
Takeaways to Consider:
- An email — thanking me for my business and introducing us to the folks at CVS — would cost Rite Aid nothing.
- More importantly, I could have been invited to choose one of two other Rite Aids in Zip Code 19147, both of which would have all our records and would welcome me. Easy transition.
- Yet another example of the big business bean counters treating their customers like dirt and costing many thousands of dollars in revenue.
- Welcome to CRM — Customer Relationship Misery.
Denny Hatch is marketing consultant, copywriter and designer. The author of four novels and 7 business books, his newest is Write Everything Right!
CLICK HERE to read the first 3 Chapters FREE.
For Kindle Edition information, CLICK HERE.
Denny can be reached at:
firstname.lastname@example.org • www.dennyhatch.com