It’s from a brilliant New York Times op-ed column by Professor Zynet Turekkci, University of North Carolina.
I urge all Internet users to read it.
In June 2012, my Famous Last Words column for Target Marketing was titled: I’ll Happily Pay for Email. It generated a slew of comments from readers — some positive, some nasty.
On November 18, 2014, my piece was titled, “Saving Twitter from Oblivion.”
The premise of both columns: Pay a penny to send an email and pay a penny to tweet.
A couple of readers questioned how it could be possible to collect a penny over the Internet and I responded with a Zinger: “How to Collect 1¢ Over the Internet.”
Why Spend Pennies When Everything Is Free?
The reasons Prof. Turekkci’s willingness to pay for Facebook: the obscene theft of our personal data and the resultant advertising assault.
My reasons for wanting to pay for email: Charging 1¢ per email message would instantly eliminate all spam.
The average person receives 147 emails a day (53,655 per annum).
70 percent of all email is spam — or 37,558 a year.
Each spam deletion requires 3.2 seconds or 33 hours or 4.2 workdays per year.
Plus: legitimate, important messages can be lost in the blizzard of spam.
Takeaways to Consider:
- Multiply your salary per day by 4.2 to see what spam costs you in dollars, in a given year.
- Plus, spam means you lose 90 percent of one work week per year.
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