SUNDAY, 31 March 2014—from my Yahoo inbox:
FROM: Jordan Kaplan, Democrats.Org
SUBJECT: We need 310 people from Philadelphia before Monday
[See Illustration in the media box at right]
Jordan Kaplan wants money.
His copy drivers—emotional hot buttons causing me to act—are anger, fear and guilt:
Anger and Fear:
… the Koch brothers spending tens of millions of dollars to trash President Obama and his allies …
… I'm spending an unhealthy amount of time looking at spreadsheets to figure out if we're going to be able to give Democratic candidates the resources they need to continue building their campaigns. Now, Denny, my eyes are pretty bleary …
Kaplan pissed me off alright—AT HIM AND AT DEMOCRATS!
- I'm special. It's insulting to be dumped into a silo of "310 people from Philadelphia."
- Kaplan's copy—all about his tired eyes and his brother—is about his problems, not mine.
- Check the P.S. for Kaplan's pathetic attempt at humor.
Wanna make me angry, Jordan? Here's your headline and lede:
The Ultimate Death Panel: Republicans
Six million scared Americans have signed up for Obamacare.
Republicans have voted 50 times to repeal it.
If Obamacare is scrapped—and if just one percent of those 6 million people die for lack of health care—the Republicans will have killed more Americans than the Vietnam War and 9/11 combined.
Takeaway to Consider
- Note to Democrats: Hire a professional copywriter!