Denny's Daily Zinger: My Favorite TV Commercial in 78 Years
At a summer block party on our street I found myself in a conversation with three people. Opposite me was Dr. Bruce Smith—short, with a white beard and a very funny guy. On either side of Smith and myself were two women exchanging gossip about their children. Realizing Smith and I were being left out of the conversation, the young mother on my right asked, "Oh, and do you have children, Mr. Hatch?"
I shook my head in the negative and said, "I wake up every morning and thank God I'm sterile."
"Denny," Bruce Smith said, "everybody in Philadelphia thanks God you're sterile."
Naturally a when friend sent me the Zazoo TV spot, it resonated. Big time.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His next book will be "Write Everything Right!" Visit him at dennyhatch.com or contact him at email@example.com.