This is about cover design.
The main purpose of cover design for a book or special report is for the title and author to be immediately readable.
The designer has three choices: Make the title bigger, the author's name bigger or both the same size.
Textbook correct is the 1936 cover art for "Gone With the Wind." You can read it across a room. It's readable teeny in an Amazon.com listing.
[See Illustration No. 1 in the media player at left.]
Last Sunday's non-fiction
The eight books reviewed in The Times Book Review on March 9, 2014:
- "Blood Will Out" by Walter Kirn
- "The Broken Road" by Patrick Leigh Fermor
- "The Double Life of Paul de Man" by Evelyn Barish
- "The Tooth Fairy" by Clifford Case
- "The Great Floodgates of the Wonderworld" by Justin Hocking
- "The Splendid Things We Planned" by Blake Bailey
- "The Future of the Mind" by Michio Kaku
- "Genesis" by John B. Judis
[See Illustration No. 2 in the media player at right]
Here are cover artistes "doing their own thing" and showing off to other artistes. It's all jibberish—difficult for the book buyer and a huge disservice to the author.
Takeaway to Consider
Whatever you write, always demand the right of final approval on cover design. If a designer submits artsy-craftsy crap like any of these covers—and your editor is too stupid (or too fearful of the designer), YOU send it back for surgery. And as many times as necessary!
Denny Hatch is a copywriter, designer and direct marketing consultant. You are invited to click on the title below and read the first 3 chapters of Denny's new book: "Write Everything Right!" No cost. No risk. No obligation. Contact him at firstname.lastname@example.org.