Nuts & Bolts: Tech Talk
A New Acquisition Tool
Donnelley Marketing, an infoUSA company, and provider of proprietary business and consumer databases and sales leads, has launched SalesGenie Pro, a fully-supported, turnkey application for new customer acquisition for Fortune 1000 companies. Internet-based, SalesGenie Pro offers customer file maintenance and cleaning, as well as access to the Donnelley business file. Client files are securely stored, while offering instant file access to query, count, analyze and extract records for retention campaigns.
For more information, visit www.infousa.com.
Abacus, the Lafayette, Colo.-based marketing solutions provider, has launched Abacus Email. The solution is designed to help marketers maximize the e-mail marketing channel by enabling accurate, timely and cost effective delivery of e-mail. Abacus Email has been integrated into the Abacus Clear Edge and Abacus dbEdge marketing database solutions to provide multichannel marketers the capabilities necessary to successfully incorporate e-mail campaigns into their multichannel strategies. Built on Silverpop’s e-mail platform, Abacus Email boasts smoother data transfer, higher deliverability rates and sophisticated reporting on e-mail campaign activity.
For more information, visit. www.abacus-us.com.
List Selection Made Better
Predictive data solutions provider Genalytics has introduced its list selection product ProspectDirect. The application is designed to help marketers, direct marketing agencies, list consultants and marketing services providers more accurately determine the most qualified prospects for campaigns by integrating the benefits of predictive modeling directly into the selection process. According to Genalytics, some of the primary benefits of the ProspectDirect application include the ability to achieve new, highly qualified leads at a lower net cost per response; an easy-to-use format; and demographic customer profile reports.
For more information, visit www.genalytics.com.
Scottsdale, Ariz.-based interactive marketing agency iCrossing has introduced the latest update to its search analytics platform, Interest2Action (I2A). As with previous releases, I2A can be configured to meet clients’ specific goals, but also adds more detailed reports to provide deeper insights into search behaviors, including customer analysis with keyword cost data; consolidated natural search comparisons versus paid; and keyword analysis of pre-click to post-click activity.