Tiger in the Tank
December 12: The Pivotal Day
On Dec. 12, Gillette made a low-key and genteel announcement that it was scaling back its use of Woods. "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs," said Gillette, a division of Procter & Gamble.
From Woods’ Web site on Dec. 12, announcing his indefinite hiatus from golf:
I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children. I want to say again to everyone that I am profoundly sorry and that I ask forgiveness. It may not be possible to repair the damage I've done, but I want to do my best to try.
I would like to ask everyone, including my fans, the good people at my foundation, business partners, the PGA Tour, and my fellow competitors, for their understanding. What's most important now is that my family has the time, privacy, and safe haven we will need for personal healing.
After much soul searching, I have decided to take an indefinite break from professional golf. I need to focus my attention on being a better husband, father, and person.
Again, I ask for privacy for my family and I am especially grateful for all those who have offered compassion and concern during this difficult period.
Tiger's Missing Hail Mary
Woods is reportedly worth a billion dollars. Presumably he doesn't need money. If he and his advisers had any cojones, here's the copy they would have run in a fourth paragraph:
Obviously I feel terrible about this. The only way I can make this right for my loyal business partners is to tell them to summarily suspend our contractual arrangements and immediately cease all payments to the Tiger Woods Corporation until some mutually agreeable time in the future.