De-Stressing 101 for Marketers
Marketers have a lot on their plates. From creating strategic plans to organizing and supervising employees, marketers need to be able to juggle multiple tasks at once. It turns out, this stresses marketing professionals out to the max — literally.
Workfront, an online project management software company headquartered in Lehi, Utah, conducted a “Marketers Stress Report” to determine how stressed marketing professionals really are. Twenty-five percent of those surveyed said they were “overly stressed” or “stressed to the max”. Furthermore, 80 percent of participants said they are overloaded with work.
Being this stressed out this often can be bad for your physical and mental health. Here are three tips to help alleviate some of the stress in a marketing professional’s life.
1. Get Organized
This may seem like an obvious solution, but do you really know how to get organized? There are many tools available to get you on the path to organization.
Eighty percent of marketers surveyed said their teams are understaffed. This can lead to extra work and stress. To eliminate some of this pressure, use project management software to keep projects and staff organized. Pick a program that can help you every step of the way with notifications, templates and calendars.
You can also use scheduling tools to plan out when content will run. For example, Facebook has an option to publish posts for future dates and times. You can use free Twitter tools do the same with tweets. This can help you prioritize to save time and manpower.
A lack of communication can affect results. More than a third of survey participants said delayed approvals force work to be late twice a week or more. Missing a deadline adds more stress a marketer’s daily life. Communication can help bridge this gap between employees.
Email might be the quickest and easiest form of office communication, but is it the best? Thirty-two percent of people surveyed reported they keep their boss in the loop with email. But, if completed work isn’t being approved on time, maybe a different type of communication is necessary.
Find out what communication works best for your team and then use it to accomplish tasks on time.
3. Chill Out
When you are feeling stressed, it’s important to take a moment to clear your head. Sixty-three percent of marketers surveyed said they receive work requests through email, so take just five minutes to relax by turning off your phone and silencing your notifications on the computer. You can meditate quietly at your desk or listen to relaxing music.
You may feel stressed out by the hundreds of emails in your inbox and your calendar that’s full of meetings and conference calls. You’re not alone — of the marketers surveyed, 51 percent reported that trying to complete all their work in a 40-hour week is a top reason they dread their job. You should try to find balance in your daily schedule. After a hectic morning, take a walk outside during lunch to clear your head. Alternating between hard work and a little bit of relaxation can help you manage stress.Although the report finds that marketers are under a tremendous amount of stress, 84 percent of participants said they don’t regret choosing a career in marketing. Enjoy the career you love by stressing less.