New Arrival: Datran Media Unveils New Ad Network
Company: Datran Media, an online marketing services provider.
Product/Service: Aperture Network, an ad network that matches consumers with relevant offers across the Web.
What it does: Aperture pairs transaction-based behavioral data and demographic data, allowing marketers to make relevant, precise media buys with a stronger return on investment. In addition, its e-mail-driven demographic and transaction data allow marketers to target their known audiences with tailored messages. For example, an online university can use Aperture to identify people between the ages of 18 and 24 across the Web who have requested information from part-time college programs and then deliver relevant offers that entices them to Web site/landing page.