Nuts & Bolts - Tech Talk: Datacard Optimization
BoldCCM combines the functions of e-mail management, live chat, click-to-chat, active co-brows- ing and remote control in one interface. Users can benefit from an enhanced dashboard, and an updated integration module from Salesforce.com generates contacts and leads automatically within a company's Salesforce implementation.
Bellbrook, Ohio-based JangoMail recently introduced a new feature to its Web-based e-mail marketing solution: geo-tracking reporting. Now marketers will be able to determine the specific location of e-mail recipients as JangoMail provides information such as city, state, country and ZIP code, as well as the expanded information of latitude/longitude data, ISPs and IP addresses of e-mail recipients.
An additional feature of the geo-tracking is the ability to segment data by location or by the distance from a position, such as a specific mile radius from a ZIP code. Also, JangoMail has integrated with Google Maps to provide a visual overlay of the data from geo-tracking, which allows marketers to see where opens, clicks, and Web page views and conversions originated.