Data Mining On the Fly
While data mining technology helps get the card into the wallet, it's the marketer who gets the customer to hand it to the cashier at the checkout counter.
Partners First Facts
Operations Headquarters: Baltimore
Branch office: Boston
Number of Cardmembers: 1 million
Total Outstanding Balances: 1.8 billion
Database Manager: Acxiom Corp.
Telemarketing Partners: FutureCall, A.S. Kleeman and Associates, IRT, Telespectrum
Processor: First Data Resources