Daniel's Moving & Storage Localizes its SEO Efforts
Problem: Daniel's Moving & Storage sought to increase online leads for its branches in Phoenix; Tucson, Ariz.; Little Rock, Ark.; Kansas City, Mo.; and Wichita, Kan.
Solution: Hired a provider of performance marketing services and technological solutions to help shift its search engine optimization efforts to a more localized approach for each branch.
Results: In just six months, Daniel's Moving & Storage's online leads and conversion rates increased, and the company achieved first page map rankings based on keywords.
Daniel's Moving & Storage has been a successful moving and storage company since its founding in 1978. However, with multiple expansions and new branches opening over the last decade, it needed a little help increasing online leads for each branch.
Daniel's Moving & Storage also decided to revamp its website with some help from Performics, a performance marketing services and technological solutions provider. Performics steered Daniel's Moving & Storage towards a more localized approach with its SEO. Step one was to optimize landing pages by changing keywords. By adding "Phoenix" to "movers," the keyword phrase became more geo-targeted, thereby increasing business. By optimizing landing pages, search engine traffic to Daniel's Moving & Storage's website increased 69 percent versus the previous year.
SEO and landing page optimization was just the beginning of getting Daniel's Moving & Storage on the search radar. Performics helped the moving company launch a Local Maps optimization campaign, which created and verified map listings for Google, Yahoo and Bing maps. Consistent data was incorporated for all five branches, with each branch also having its own branch-specific terms.
The results speak for themselves: Danielsmoving.com saw a 117 percent increase in Google Maps' visitors from the previous year and achieved first page map rankings for its key terms, which were optimized in step one.
Daniel's Moving & Storage's SEO efforts combined with optimizing its landing pages and launching local map campaigns produced a 255 percent increase in online leads for the business. In just six months, Daniel's Moving & Storage saw its conversion rate increase 276 percent, from 1.68 percent to 4.63 percent.