Cyber Monday Lives Up to Its Billing Among Online Retailers
Cyber Monday will very likely retain its throne as the most popular day of the year to send retail e-mails.
This year, 70 percent of online retailers tracked by The Retail Email Blog, an e-mail tracking service hosted by Seattle-based e-mail marketing and strategy services provider Smith-Harmon, sent at least one promotional e-mail on Cyber Monday.
Smith-Harmon's Cyber Monday Sees Record Retail Email Volume report says this count is up from 68 percent last year, when it also topped all other days of the year in popularity with retail e-mail marketers.
One big difference is that there were many more references to "Cyber Monday" in marketing e-mails this year over last. On Cyber Monday itself (Dec. 1), references to "Cyber Monday" more than doubled, from 15 percent of all marketing e-mails sent on that day (Nov. 26) last year to 36 percent this year. Mainstream media coverage, the report noted, helped familiarize most consumers with the term, which has become synonymous with online-only, one-day sales — many involving limited-quantity, Web-only sales.
In fact, "Cyber Monday" was used in that Monday's messaging considerably more than "Black Friday" was used last Friday. While 36 percent of retailers referenced "Cyber Monday" in their e-mails on Dec. 1, just 25 percent of them referenced "Black Friday" in their Nov. 28 e-mails.