Customer Service Serve Better, Sell More
5. Ask customers how you're doing, and share this feedback with your entire organization.
6. Don't let technology call the shots. Ask yourself, "Is it the right technology for the customer, or is it just saving a bit of money?"
7. Stop selling and talk to your customer. Listen to them, says Faith.
8. Value your customer's time as much as you value your own.
Faith adds one more piece of advice: Overpromise, then surpass even that commitment. Faith's company holds to the goal that 98 percent of callers get a live person in four rings of the telephone. If they don't get that, the company promises a callback within two hours, but executes on that promise within an hour.