Customer Response to Ads Down 19%, Poor Offers/Benefits Partly to Blame
"At a time when CEOs and stakeholders are asking Marketing to achieve better results and a better Marketing ROI to get more customer demand, a 19 percent decrease in advertising response is alarming" said Jerome Fontaine, CEO& Chief Tracker of Fournaise.
"We noticed a real down-to-earth effort from ROI Marketers to try to correct that trend. But we also noticed too many Traditional Marketers lost sight of the fact that the job of their ad campaigns is to generate customer demand for their products/services, not to just look pretty and clever in the media" he added.
About The Fournaise Marketing Group—The Customer Acquisition Maximiser™
Fournaise is one of the global leaders in the field of Customer Acquisition through Marketing ROI. Marketers call them when they want to Track their Marketing Effectiveness to Acquire More Customers and Generate More Business. Fournaise’s Next Gen Marketing Effectiveness Tracking Technology Solutions Track & Maximise any marketing strategy and any cross-channel campaign (above the line, below the line, digital and mobile) on any target audience anywhere in the world—automatically, seamlessly and real time. They feed Marketers with the critical data they need to push their strategies and campaigns to deliver better Top-Line Results: more customer demand, more sales, more prospects, more conversion or more market share. Fournaise’s cloud-based Tracking & Maximisation Solutions are used across 20 countries worldwide and 13 vertical industries by FORTUNE 500 companies, Large Corporations, SMEs and Ad Agencies.