Editor’s Notes: What 'Customer-First' Looks Like
If your marketing feels more like you’re struggling for recognition than setting up a sure thing, it’s time to really put your customers first.
Chris Lyons Joins Target Marketing
And speaking of putting the customer first, you’ll see a new name on our masthead this month. Chris Lyons has joined NAPCO Media as group president and chief revenue officer of our Marketing Group (which includes Target Marketing). He is stepping in for Peggy Hatch, who, after 23 years of building the marketing and retail sector to the market leader it is today, is moving to a senior advisory role at NAPCO Media and focusing on new corporate e-commerce and data initiatives.
Lyons comes to NAPCO Media having launched and sold several digital media companies. Most recently, he served in multiple marketing roles at Kodak. He is a marketer’s marketer, and we think his experience and ideas are going to help make Target Marketing even more reader- and customer-focused in the months ahead. Stay tuned for some exciting new projects in the pipeline.