Message & Media: In Their Own Words
14. Include testimonials as part of your product delivery. What better time to reinforce a buying decision than when a customer is opening your shipping carton? Print testimonials on box flaps, package inserts, product packaging, even packing slips and account statements. It's the perfect time to reinforce a good buying decision.
It's human nature to be curious about what others think. And there's no better way to let customers share their thoughts about you and your products with others than in their own words.