4 Cross-Channel Copywriting Tips from the Master
3. Recommendations on high
A recommendation by a known, trusted source ... individual or business ... can overcome the implicit skepticism and wariness of both consumer and business targets in this post-email/Facebook/Twitter era.
4. Web abuse and overuse are heavy contributors to the renaissance of direct mail
In fact, Herschell says there are three simple rules that will maximize response to a direct mail presentation:
i) The sole selling function of the carrier envelope: to get itself opened.
ii) In any direct mail sales letter: fire your biggest gun first.
iii) Make response easy: the operative word is "rapport."
Ethan Boldt is the Chief Content Officer of DirectMarketingIQ. To register for this webinar, available in the on-demand environment, click here.