Is the NFL Losing 45% of Its Fan Base?
1. Hire Employees Who Really Like People. A positive attitude is key, she writes.
2. Empower the Frontline Through Transparency. "Having the data and treating the frontline like owners empowers them to act like owners," deHaaff says.
3. Rigorously Track and Measure Customer Experience. "This doesn't mean just once a month, once a quarter, or once a year (through research)—it means every day, every experience, across every channel," she writes. "Build this into the business and make it simple."
What's the future for the NFL's relationship with female fans?
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