Creeper Alert: Don't Let Social Selling Get Creepy
My phone at work has got to ring at least 10 times a day. And unless it's a number I recognize or an in-office call, I let it go to voicemail. Usually, the call comes hot on the heels of me pressing submit on a form to download a whitepaper or some new research — not even a full minute goes by sometimes! I'm guessing that I'm not alone in being weirded out by these instantaneous calls, and a new infographic from HubSpot confirmed my beliefs (and across a variety of mediums as well).
Analyzing how people feel about receiving sales solicitations on social networks such as Twitter, Facebook and LinkedIn, the infographic neatly sums up that the majority of people — 52 percent — feel uncomfortable when a salesperson tweets directly at them, initiating a conversation. LinkedIn, on the other hand, skewed in the other direction, with 65 percent of respondents saying it would be OK if there were mutual connections.
But the kicker? Don't ever cross-pollinate between social and email. Fifty-five percent of people say it would be extremely creepy to get an email referencing something that they posted on social media. (This has happened to me!) As a rule, keep social selling to a minimum and pick your spots wisely. It's better to err on the side of caution, ensuring that you're not being creepy.