Mix Too Many Colors and You End Up With Mud. (Or: why you should give your creative pros the freedom to do what they do best)
By Alicia Orr Suman
Too many cooks spoil the broth, or so the old saying goes. And that's just what can happen in the creative process.
Often, what seems like a hundred people—on the client side and often the agency side, too—get their hands in the pot, and collectively they make a mess of the project. Here are two instances of creative interference I recently encountered: