Creative Corner- In Bed And Buying The lessons from HSN and DR
Work to make your offer irresistible like that. Think about offering your prospects special gifts, discounted pricing, three items for the price of two or some sort of creative offer.
If you think your mailings are tired and your offers a bit boring, turn on the TV any Saturday afternoon or late at night to get some ideas from infomercials—and let me know if you end up buying the ionizer hair dryer. It works for me!
Readers: In an upcoming issue, I'll show some of the best and worst direct marketing campaigns. Please send me anything—good or bad—that stands out. Whether you received it or you've done it yourself, I'd love to see it. To thank you, I'll even send you a present. My address is:
Lois Geller, President
Mason & Geller
261 Madison Ave., 18th floor
New York, NY 10016
LOIS K. GELLER is president of Mason & Geller Direct Marketing, a full-service direct response agency in New York City. She is the author of "RESPONSE! The Complete Guide to Profitable Direct Marketing," and the soon-to-be-published "Friendship Branding." She can be reached at (212) 697-4477, or via e-mail email@example.com