Mobile First: Creating Vivid Content Experiences
It's Going to Get More 'Real'
As mobile device manufacturers integrate more sensor technologies like gyroscopes, accelerometers and magnetometers, the experiences will get much more immersive—and more real.
In my previous column, I talked about how 3D environments and technologies like Google Project Tango are changing the shopping and buying experience. We're also seeing more brands experimenting with proximity-based or beacon technology, like iBeacon, at stores and sports venues. Look for more as personalized marketing and relevant, real-time messaging are leading the mobile revolution in retail.
In future columns, I'll also be talking about Oculus Rift and how marketers are beginning to use virtual reality technology to create fully immersive sensory experiences. With its purchase by Facebook, Mark Zuckerberg imagines sharing not just moments with your friends online, but entire experiences and adventures. I'm eager to see how virtual reality evolves into a communications and social media sharing platform.