Cracking the Conversion Equation
You can also test button variations with different text that communicates your unique value proposition and drives people to take action. Don't be afraid to be creative with this copy, but be clear and keep it short. Formstack's 2015 Form Conversion Report found that the top 10 converting buttons all contained two words or less.
Social autofill features
Many of us struggle to remember the slew of logins and passwords required to function today. That's why social autofill is the next part of the secret sauce: one click lets users complete multiple form fields using data from Facebook, LinkedIn or Google+. By making the experience as plug and play as possible, visitors are less likely to abandon your form.
Social autofill has unparalleled potential to improve the consumer experience. Not only does it reduce your customers' time on site, it's a sanity saver, too. Sixty-four percent of users who frequently leave sites due to forgotten log-in information say social login is an option companies should offer.
But the best reason to leverage social autofill? Our data shows conversion rates can increase up to 189 percent when form users take advantage of social autofill features.
Finally, take ungated content out of the conversion equation. Instead, spotlight your best content — and make it super desirable to your prospects — by securing it behind a gated lead-generation form.
Some marketers are afraid of gated content. However, if used properly, it can support killer content strategies … instead of killing conversions. The key is knowing exactly where web forms belong, and when it's appropriate to use them. If you gate everything, you risk losing out on frustrated leads who will look for information elsewhere. Gate nothing and you end up with no leads to nurture. But find that one awesome topic your team can expertly address, and the submissions will start rolling in.