New Arrival: Coremetrics Connect Launches Integrated Technology Platform
Company: Coremetrics, a digital marketing optimization solutions provider.
Product/Service: Coremetrics Connect, an integrated technology platform.
What it does: Coremetrics Connect integrates digital marketing applications -- such as search, online content optimization, e-mail and behavioral targeting technologies -- in an effort to monitor, measure and optimize campaign performance across multiple channels. The marketing solution allows online marketers to have a single view of campaign performance and campaign optimization based on customer behavior. Coremetrics Connect launched with 25 certified partners; the company says more partners will be added as they pass certification.