Message & Media: The Devil’s in the Details
• Numbers count. The numeral 9 is a faster read with more impact than the word nine. That's why I use numerals whenever it's appropriate. $10,000.00 is perceived as being greater than $10,000. When I'm promoting a sweepstakes or scholarship, I include the extra digits. In this case, more is a good thing. When I'm selling a product or service that costs $10,000 and my audience perceives it as expensive, I drop the extra zeros.