Convert Facebook Fans Into Paying Customers in 3 Easy Steps
Here are tips on getting started:
- Change it up: Resist asking, "What should we be doing with Facebook?" Rather, ask, "How can Facebook make what we already do for customers better?"
- Talk to me: Give customers a reason why they need to think about something important to them in a powerful new way that gives them a reason to talk to you ... so they can more clearly understand what you just provoked.
- Make it easy: Use contests, calls to action, bold statements—do what it takes to prompt a reaction and make it easy for customers to qualify themselves as leads.
- Repurpose content: Are you already helping customers put out fires or do more with less? How? Where? Collect and organize this information using simple, accessible tools like a blog. Consider ways to prompt customers within Facebook to visit your blog, induce a response and capture a lead.
Jeff Molander is author of Off the Hook Marketing: How to Make Social Media Sell, adjunct professor of marketing at Loyola University Business School and CEO of Molander & Associates. He's a regular columnist in Target Marketing, blogs at www.offthehookblog.com, and can be reached at firstname.lastname@example.org.