Continuing Education for Marketers Provides a Wealth of Growth Opportunities
It may have been years or even decades since you were in a classroom, but those who understand the importance of committing to continuing education are more likely to set themselves up for growth within their professional careers.
According to the Pew Research Center, 65% of professionals who invested in continuing education related to their careers stated that it helped expand their network, and 47% said the extra training gave them the boost to advance within their current companies.
And while continuing education opportunities provide resume fodder and pay-raise catalysts for the individuals who participate, the benefits of continuing ed programs also extend to the brands these professionals work for, to the tune of increased competitive advantages and ROI-boosting opportunities.
So, chances are, if you’re a regular reader of Target Marketing’s content, you know that marketing education matters. You’re also aware of the importance of print in your marketing mix. And now, you have an opportunity to further your career, via a new continuing education program focused on digital printing.
Presented by BRAND United and the Specialty Graphic Imaging Association (SGIA), BRAND United University is debuting a “Digital Printing for Professionals” two-day comprehensive curriculum designed specifically for print buyers, marketers, agencies, and designers.
Leading industry experts in direct mail, print marketing, and digital print will join marketers and brand owners during the course to share their knowledge about digital printing and provide actionable takeaways. The program is co-located with PRINTING United in Dallas at the Kay Bailey Hutchison Convention Center and will take place Oct. 23-24.
PRINTING United President Mark J Subers says:
“Many of the OEMs and suppliers in the printing and packaging market have come to understand how critically important educating the professionals who pay for marketing campaigns can be. The BRAND United platform provides us with the rare ability to deliver continuing education in a way that no one has ever been able to do, heretofore.”
To that end, the course's lessons and examples will help attendees better understand how digital printing technologies can help them achieve strategic communications objectives; consistent visual and brand identity; and more value from their printed materials budget.
Add to that the fact that all program participants will be exposed to real-world digital printing use-cases — as well as the tech powering them — and you have a winning scenario to put marketers and brand owners on the path to successfully integrating digital printing into their strategic plans.